If you own a business, there will be at least one competitor that offers similar products or services as you have. Having that said, it can be challenging how to make your brand stand out and be remembered by your customers. This is why all business owners should have a business plan to ensure the business’ profitability and customer retention.
One essential thing to include in your business plan is the distribution of promotional items to customers. Whether it is a custom red packet, bag, or any other item, these will help a lot in your business. Promotional items will help in brand awareness and recall. At the same time, most of these items can be practical to be used by customers in their everyday life.
Getting started
Most promotional items carry a brand’s logo as a way of brand awareness. It can also increase brand mileage, especially if the item with your company logo in it is being used within eyesight of other people. Among popular promotional items businesses use include:
- Mugs
- Key chains
- Post-its/notepads/notebooks
- Pens
- T-shirts
- Water bottles
- Towels/towelettes
- Calendars
- Eco-bags/reusable bags
With so many materials to use as promotional items, it can be overwhelming to choose the right one for your business. After all, the production of promotional items will be a part of your business budget, too. That is why you should choose the right items carefully, which can also benefit your business in the long run.
Choosing promotional items for your business
Before adding your company logo on a promotional product, make sure to know the following tips first. This is to ensure that your marketing expense will be worth it. At the same time, these items should be something that customers will eventually forget and collect dust.
1. Choose promotional products that are related to your business.
It is important to select products that are related to your brand. This can also help customers easily associate those items to your business. More importantly, choose a promotional item supplier that offers quality items and has a variety of satisfied clientele.
2. Putting the brand logo isn’t always necessary.
Adding your company logo can help in brand recall and awareness. However, it is not always necessary to put your logo on your promotional items. Sometimes, customization can also be effective. For example, you can put your customer’s name imprinted on an item such as ball pens, key chains, and others. You can also put your company slogan on an item instead of the logo.
3. Choose items that can be used for a long time.
Note pads and post-its can be a cheap promotional item. However, it can be easily used up. Instead, it can be a good idea to choose promotional items that can be used multiple times. Among examples include t-shirts, caps, hand fans, ball pens, and the like.
4. Create other promotions involving promotional products.
You can use these promotional products as prizes or as souvenirs as part of a marketing campaign. The products should be something that customers will be excited to get their hands on and practical at the same time. It can be a customized t-shirt, a laptop bag, or any other high-end items.
Standing out among your competitors can be challenging as a business owner. One way to help in brand awareness and recall is by having promotional items. The products should not only be of high quality but also practical for everyday use.
