Miu Miu by Miu Miu and a 60s Inspired Start of Spring

These richly illustrated living stills fictionally set in the 60s, blend photographically the vibe of Miu Miu's first fragrance with a classic and refined narrative that depicts the Miu Miu girl's optimism with an abloom enchanting rose, and a cat's paw, representational of the spirit of the brand. Miu Miu's first fragrance successfully reclaims the capricious spirit of spring with its surprising woody and floral notes of lily of the valley and akigalawood.

This project is a beautiful homage to the 60s, a decade that inspired and shaped creatively the forthcoming art movements in some many ways. Looking through that prism, these living stills have a cinematic visual style that leaves behind an air of mystery, similarly to Miu Miu fragrance. The project brings to life my reflections on Miu Miu's first fragrance, which celebrates a profound attention to youthfulness and playfulness, and captures the natural scents of spring.


Miu-Miu-RainMiu Miu Girl 1Miu Miu Girl 4Miu Miu Girl 2Miu Miu Girl 5

Sweet Comfort Doughnuts and Communication Arts Feature

Happy new year, everyone! I'm back to share a homemade doughnuts recipe and a new collaboration that I'm very proud of. For starters, I know doughnuts seem to require a lot of work,  but this isn't always the truth. Doughnuts are always great, and such a humble snack to enjoy in the comfort of your home. Yet, there are so many ways to give a twist to the classic profile, like this mix of spices made of ginger, cloves and cinnamon, that I love to use on sweet little desserts I'm making at home. If this combination tempts you, then you are in the right place to give it a try.

I am also so honored to have taken part in sharing What Liberty Ate magazine and my insights on food photography and styling for the newest January/February of Communication Arts magazine. When Monica Kass Rogers contacted me in fall for an opportunity to be interviewed on the emerging trends in food photography, I was so thrilled, since I was a regular reader of Communication Arts. I have to thank Monica for including me, alongside other great artists, in this article, and writing a great piece on what is defining food photography today, and how artists and magazines approach the styling aspect of it.

I know that 2015 has been a challenging year for me, with lots of travel and exciting new projects, and the release of Florilegium magazine meant so much work, responsibility, diligence and creativity, and now I am so happy to see that it has taken a very exciting turn. But, I will share more about this soon with you all! Meantime, I have this doughnuts recipe, photos and a living still, to celebration the start of a new year!

Classic Doughtnuts 1 Classic Doughtnuts 2



Reflections on 2015

In the spirit of remembering the best moments of 2015, I want to take the time, now in the last day of 2015, to reflect on what the old year proved and what the new year can bring.

2015 started so aggressively dynamic and I feel that only now I have the time and also perspective, to see objectively the beauty and progress of how things eventually unfolded. I started 2015 in a sort of continuation of 2014 with great projects at SCAD, and great desire to delve into what Sculpture can offer and how it can enrich my photographic and artistic practice. Getting acquainted with the expectations of writing a thesis paper for my M.F.A. program seemed perfect synchronized with discovering my passion for Sculpture. Being a peer tutor and teaching assistant helped me extend and apply further my passion, skills and creative energy to this artistic field. The internship with Atlanta Magazine that soon followed inspired and taught me how commercial magazines work and produce content every month, inspiring me later on to take the entrepreneurial leap with launching Florilegium magazine.

In between, I created so many new projects that helped in so many ways to refine my practice and inspiration. Even though time seemed to be my enemy, I feel so strongly that 2015 allowed me greatly to express myself creatively with so much potential in the shortest time frame I had on hand. Here, I can only remember that time when I had only seven days to create for the Huffington Post the video of Welcome to Braggsville and choose between this or going to New York City for a second interview with Martha Stewart Living Omnimedia for a photography internship position. Showcasing my work at Out to Launch was also an incredible experience, putting me in contact with so many great creative companies that had the chance to see and experience my artwork. With only few days before graduation, opening my thesis exhibition - Life from Light was the most accomplishing feeling an artist can experience. It represented the recognition of an extraordinary journey I started when I joined SCAD with a thesis project that meant so much to me.

The time when I graduated was extraordinary, encapsulating all these amazing experiences. Stepping on the stage to collect my degree, witnessing the inspirational lecture of John Lasseter, Chief Creative Officer of Walt Disney and Pixar Animation Studios and Principal Creative Advisor for Walt Disney Imagineering, as the distinguished guest speaker, and experiencing the closing show, made me feel accomplished and extremely proud of myself of graduating a master that I long dreamed for.

Hilton Head Island brought to me equal joy, with new exciting projects related to videography, design and portraiture, and unlimited access to the Atlantic Ocean. Discovering and experiencing the island motivated me to use it as a subject matter in order to further extend my practice. Thus, now in the eve of a new year, you can all still enjoy my time there with these short creative films.

Creating cinematographic motion experiences means so much to me because it is not only encapsulating the memory of a special time, but it also brings with it an excellent subject matter to artistically explore. The island has been the inspirational background where I created and designed my amazing 18-page long project for Up by Forbes and the inception of Florilegium, the magazine. And this brings me closer to today, when recently I launched the art and culture publication Florilegium, available only in print with an amazing interactive design and inspirational artwork. I see Florilegium as a new chapter in my creative practice, which fully reflects my evolution, interests and practice. As a new chapter is closing, other follows and opens, bringing with it new expectations, challenges and accomplishments. We all have to allow ourselves to grow, refine and enjoy each stage through which we pass. And this is my wish for 2016, to continue this exciting exploration and experimentation of art and keep having the courage to risk and always fall in love with the beauty of the simple things around us. Happy New Year!

Florilegium Cover Volume 1Gabriela Iancu Up by Forbes Final w Outlines9_MG_3379Looking-over-the-AtlanticLife from Light Exhibition Overview Sweet-and-Salty-Crostini

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