Avocado Cream Spread and a Sneak Peek of my Tableware Collection

This avocado cream is the perfect recipe for your breakfast because is so simple to make. It has a light consistency that you can pair with cheese, radishes and mix of your favorite seeds to sprinkle on top. It's quick to make and keeps you full till lunch. I always love to make out of breakfast a thoughtful ritual with good, simple ingredients to enjoy each morning. And so this expression of simple pleasure of life couldn't be better paired than with my recent tableware collection I created for my artistic acts.

Since discovering sculpture at SCAD I've been experimenting with getting my hands dirty and building my own small sculptures. I'm always interested in exploring other disciplines, and sculpture has opened my eyes and mind a lot with its practice, much more different than photography's. And so, in the past months I've been working on a small handmade collection of organic tableware to use in my photographs. As a photographer I've always stumbled upon beautiful props to use in my photography, however not always they have represented exactly what I've looked for. By bringing my ideas to life through objects created by myself, I gained a better appreciation and involvement in the creative act and been able to fully capture the mood I was envisioning for a certain story. Thus, this tableware collection inspired by raw materials has an innate, real beauty with a tactile focus. These are now my obsession and simple props to laid out in any photograph, and you can spot them also here! Happy summer!

Avocado Cream Spread Gabriela IancuAvocado Cream Taste Gabriela Iancu Tableware by Gabriela Iancu


Cultivating Creativity and the Art of Seeing

“All art begins [as] a calling forth of life in its still concealed mysteriousness.” - Lou Andreas-Salomé

We live in a world where we can be anything we want, and most of us take it seriously. Today we are photographers because we take cool snaps on Instagram, tomorrow we'll be great illustrators because we can romanticize about how cool is to be an old-school artist. But we don't really understand what all of it really entails. We change so often who we really are, just because there seems to be no limits anymore to what everything is around us. We tend to not really care fondly about all these things we can be, just because we can be it all. We change so much but we don't even bother to use our intellect to really make a difference. If everyone can be it all, we must be it all.

The popular belief says that because now we can be anything and everything, we slowly construct a new social model, in which we are not told anymore what we can be, rather, we choose to be it all. It seems obsolete to perfect a craft, a passion, a talent nowadays, now we superficially do everything. This kind of attitude is wrong for obvious reasons; just because we can do something it doesn't entitle us to mock the creative experience of the true artists.

Freeing up the creative experiences of their formalism is a good thing, but rather than being everything, we can be one thing. By dedicating our energy to really be the person we claim to be, that artist we've always dreamed to be, is a great thing, but just stick to it. If one wants to be a jewelry maker, he/she should become one by putting a part of him/herself in whatever he/she creates. One cannot be something before really being that thing. You can mock and pretend, but the true creative experience will always be that of a strong experience where you expand that inner creative gut out of yourself into a beautiful creation.

So now and then, I see this entirely ad-hoc made artist coming out, in other words, the simulacrum of the true artist. And what a simulacrum does is to simulate being creative by nature. But the only true trait of a simulacra is imitating reality. The anatomy of a simulacrum artist is to reflect the true nature of reality into an appearance of order (we can really be it all), then distorts the reality and pretends to be a faithful copy, and finally all it does is to only simulate being that thing.

On top of this democratic issue, there seems to be also a lack of investment of some of the creative industries in the industry itself. A significant number of these companies (trade and consumer magazines, publishing houses, etc) have less and less work ethic when it comes to valuing the creative efforts of an artist. It is too stereotypical for today's times to not understand that the creative effort needs to be recognized and not expected for free. Nine times out of ten, this infatuation of these companies is a conscious act to disregard creativity. They are not ready to invest to propel creativity further through involving real artists to create innovative content rather than just using the same old and boring impersonal content.

It is outrageous when I hear that magazines cannot afford the work of an artist just because they don't have budget, willingly admitting that they would rather buy content from a stock bank than investing in a custom and innovative creative approach of an artist. Creativity and innovation should be the paramount of their business, of the industry in which they act. Is this attitude surprising for some of us? We're all loosing not only our right to building a local, regional and universal heritage of culture, but also our integrity, respect and sense of being strict with the world in which we live. No one should have this ruthless privilege of turning the world upside down, just because they are in a power position. We all, as a humanity, should do well, good and perfect our inner selves with honor, respect and integrity.

If one looks at photography for instance, one can see that the aesthetic consumerism of the visual culture has been administered to us little by little, and once has made its addiction, the commerce is treating its creatives like ready-made soup cans that once consumed empty themselves even of that little value they originally been assigned to have. All of these issues bother me a great deal, because despite evolution, in some fields we seem to still be far behind the integrity that the contemporary times should have. Isn't the creatives that helped us understand, see and enjoy the experience of the world through writings, paintings, photographs and other creative acts?

Despite this extent of austerity of the contemporary age, to me the creative act still resonates with revealing experiences and expressions of the world around us with innovative and unexpected approaches to audiences that should be given the right to have first a visual and artistic literacy. If for a magazine is not important to support and contribute to the evolution of the creative field, even though they act in a creative industry, it is only because of its incapacity to understand the creative act. And what this is ultimately revealing, is that, to some extent, the creative industry itself is illiterate in its field. Old habits might die hard, but being educated could teach us what it takes to be humane again, altering the bad and enlarging the extent of ethics. It is precisely through this paradoxical mechanism of the contemporary, that we all should exert our true creative acts and ethics upon the world and change the perception of our experience.

If you read this far, it is only appropriate to entice your curiosity even further with the expression of the moving image and the opportunity to get to know the artist behind the writings and creative acts here. I allow my short films to emerge ideas that can induce an illusion of a sense of place and time. Time relentlessly melts, and the emotion that it conveys can encompass the viewer precisely because of its existence, that of memory—either as an ideal or a fantasy, illusion or past reality. To turn time and art itself into a way of seeing, juxtaposes various layers of ideas equivalent with participating into an experience that has never existed nor will exist in this shape and form. It becomes almost like a good novel, where the reader identifies himself with the narrator/character's voice and transposes an illusion of himself into the story; an experience that would never go beyond the feeling of experience itself. Ultimately, it is this idea of representation of reality or imagination that strikes always for authenticity and will conceal or reveal meanings in the viewer's mind or creator's expressiveness.



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Forbes and Pancakes with Blueberries and Peaches to Celebrate 5 Years of Blogging

“Every man, every woman, carries in heart and mind the image of the ideal place, the right place, the one true home, known or unknown, actual or visionary.” Edward Abbey

Time is such a slippery notion. We love celebrating it when we feel excited about what it has brought with it, and we're fearing its passage when we want it to stand still. So, every July I am looking back at the past, interested to see how these fragments of time, essentially memories, construct and enrich our experiences and help us moving forward.

This blog has continued to exist because of my passion to create pieces of art that could inspire and produce good feelings in me as an artist, and you as a viewer. But beyond just art, this blog has been also a place to share stories, encouragements, struggles for others to see and hear, who might need that extra kick to believe in themselves and follow their dreams. This blog has been a journey because it grew up alongside me, while trying to attain a true sense of purpose in life. Looking for that freedom in life, you name it - to think, to act, to simply exist -, is requiring not only a lot of courage, but comes with a lot of struggles to overcome. Following your own dreams is not easy, but when you feel that sense of purpose in you, you feel you can do it no matter what it takes or how hard it might seem.

And thus, I was so excited to share my journey story with Forbes Life magazine! I was so grateful to Diana-Florina Cosmin, the editor-in-chief of Forbes Life, Up by Forbes and Forbes Romania, for this inspiring cover story in which I shared from where I came from, how I had to overcome the challenges that I stumbled upon, and how to keep believing in yourself. Many may tell you that you can't do it, won't believe in you, but there is no other better person to believe in you than yourself. It is because of this obstinacy to believe that there is something better out there for me, that SCAD happened and everything that came with it. Today, I am celebrating not only this 5th anniversary, but also all the sacrifices I took to be here today, and joy sharing my stories with Forbes, SCAD and all of you who appreciate my work. Enjoy your Sunday and these Georgia inspired pancakes!

 Forbes May 2015 Gabriela IancuForbes May 2015 Gabriela Iancu

Forbes May 2015 Gabriela Iancu

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