Winter Spice Cappuccino and Remarkable Gifting with Florilegium

Now that the holiday season is in full swing, there is no better way to awaken your senses for finding the perfect gift and warming up, than with a winter spice cappuccino and a tempting Florilegium sale! Celebrate the holidays in style and say thank you to your family and friends with a remarkable gift this year. Take 20% off Florilegium (use code GIFTLOVE at checkout) or have the magazine sent to your country for free (use code SENDLOVE at checkout) so that you can enjoy the holidays in the best way possible. Using same coupon codes you can purchase also the new fine art Florilegium postcards sets available in my shop here.

And while you're enjoying your holiday sale shopping with Florilegium, try my new go-to cappuccino this winter. Generously topped with milk foam, this espresso-based beverage smells and tastes amazing. The key ingredient is a fragrant blend of some of your most amazing spices in the pantry. All you need to do to get that holiday and winter-y flavor in your cappuccino or for that matter any drink, is to blend 1/2 teaspoon for each of these spices: cinnamon, nutmeg, ginger, and cardamom; and 1/4 teaspoon ground allspice and ground cloves. Mix the spices together in a small bowl and add it to taste to your coffee. It not only smells amazing, but it tastes great too! You can also use this spice mix on any of your favorite cakes or pastries! Trust me, from now on you will use this blend on (almost) everything! Discover also my freddo cappuccino, spiced cappuccino or chai tea, if you feel like you deserve a spin on your morning beverage.

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Florilegium's Love of Life Creative Campaign

March 2016 debuts with my first ad campaign for Florilegium, a publication whose aesthetic aims to break the rules of editorial design, while showcasing innovative creative projects in the visual arts. I was particularly interested in working on a creative campaign for a publication like Florilegium, which intends to transgress the conventional subject matter, because of my desire to make aesthetic choices that can reposition a meaning and build an identity. Thus,  Love of Life campaign features Florilegium's first volume as an object of desire, provoking to an interpretation of the content's aesthetic through photography and motion.

Florilegium’s first volume focuses on our love of life by curating artistic reflections of the natural and man-made worlds through form and shape. The campaign explores descriptive ways of constructing meaning, specifically focusing on communication and the circulation of images and ideas. Being interested in investigating and depicting an essence and meaning of things, the campaign engages with issues about representation and idealisation, environmental attitudes, consuming culture and the historical past.

The film juxtaposes my interested in exploring the visual form that still-life photography generates in connection with graphic design and the natural environment. It also integrates my opinions and observations of time, connection and disconnection to/from the true meaning of life. Thus, my artistic choice speaks entirely about my desire to investigate the relation we have with nature and the things we long for, such as time, home or giving meanings to things. By extending the static printed pages of Florilegium to the motion screen, I'm aiming to adapt and interpret the flatness and abstractness of the page with new visual qualities that can carry further the story.

If you missed it, you can read more about Florilegium here and here, and if this campaign and the film enticed you wanting to discover more, go ahead and purchase here a signed copy that can come along with a Polaroid in limited edition (as seen in the film above), plus a set of two flat stationery cards illustrated by Oana Piscureanu.  Follow along and spread the word! You can keep up with Florilegium's news on the website's newsletter at www.florilegium-magazine.com, on Instagram at @florilegiummagazine or onFacebook at /FlorilegiumMagazine.

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Florilegium Design in Communication Arts and a Winter Tart

“Making art is all about humans and our psychology: who we are, how we behave, what we do with the hand we’ve been dealt. It’s closer to your own bone when it’s a memoir, but the bone is still the bone.” - A.M. Homes

I would love to share with you the latest news about Florilegium and what I've been up to in the past weeks. First and foremost, I was excited to see Florilegium's first volume featured on the Communication Arts' website. I am so happy to see that my work, and most notably my magazine, is drawing people with its interesting design, surprising photography projects, illustration and text. As the largest international trade journal of visual communications in the US, Communication Arts has featured pages from Florilegium that showcase combined influences from graphic design, nature and contemporary art, influences that I used to develop a one-of-a-kind visual language.

I have also worked on making available Florilegium's volume one on Amazon and Barnes and Noble, and you find it as well in my online shop in a special signed edition. The magazine will be distributed soon in more locations across the world. Now you can get a feel of Florilegium's content (illustrations below by Aitch) and a taste of the quiche recipe I produced for its first issue. When creating the recipe and photographs I was inspired by the contrast of the flower's colors and textures with the painterly lighting, and I've used simple geometry to evoke both natural and man-made aesthetics.

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Three Flours QuicheThree Flours Mushroom and Chorizo Quiche - Gabriela Iancu