Avocado Cream Spread and a Sneak Peek of my Tableware Collection

This avocado cream is the perfect recipe for your breakfast because is so simple to make. It has a light consistency that you can pair with cheese, radishes and mix of your favorite seeds to sprinkle on top. It's quick to make and keeps you full till lunch. I always love to make out of breakfast a thoughtful ritual with good, simple ingredients to enjoy each morning. And so this expression of simple pleasure of life couldn't be better paired than with my recent tableware collection I created for my artistic acts.

Since discovering sculpture at SCAD I've been experimenting with getting my hands dirty and building my own small sculptures. I'm always interested in exploring other disciplines, and sculpture has opened my eyes and mind a lot with its practice, much more different than photography's. And so, in the past months I've been working on a small handmade collection of organic tableware to use in my photographs. As a photographer I've always stumbled upon beautiful props to use in my photography, however not always they have represented exactly what I've looked for. By bringing my ideas to life through objects created by myself, I gained a better appreciation and involvement in the creative act and been able to fully capture the mood I was envisioning for a certain story. Thus, this tableware collection inspired by raw materials has an innate, real beauty with a tactile focus. These are now my obsession and simple props to laid out in any photograph, and you can spot them also here! Happy summer!

Avocado Cream Spread Gabriela IancuAvocado Cream Taste Gabriela Iancu Tableware by Gabriela Iancu

Florilegium's Love of Life Creative Campaign

March 2016 debuts with my first ad campaign for Florilegium, a publication whose aesthetic aims to break the rules of editorial design, while showcasing innovative creative projects in the visual arts. I was particularly interested in working on a creative campaign for a publication like Florilegium, which intends to transgress the conventional subject matter, because of my desire to make aesthetic choices that can reposition a meaning and build an identity. Thus,  Love of Life campaign features Florilegium's first volume as an object of desire, provoking to an interpretation of the content's aesthetic through photography and motion.

Florilegium’s first volume focuses on our love of life by curating artistic reflections of the natural and man-made worlds through form and shape. The campaign explores descriptive ways of constructing meaning, specifically focusing on communication and the circulation of images and ideas. Being interested in investigating and depicting an essence and meaning of things, the campaign engages with issues about representation and idealisation, environmental attitudes, consuming culture and the historical past.

The film juxtaposes my interested in exploring the visual form that still-life photography generates in connection with graphic design and the natural environment. It also integrates my opinions and observations of time, connection and disconnection to/from the true meaning of life. Thus, my artistic choice speaks entirely about my desire to investigate the relation we have with nature and the things we long for, such as time, home or giving meanings to things. By extending the static printed pages of Florilegium to the motion screen, I'm aiming to adapt and interpret the flatness and abstractness of the page with new visual qualities that can carry further the story.

If you missed it, you can read more about Florilegium here and here, and if this campaign and the film enticed you wanting to discover more, go ahead and purchase here a signed copy that can come along with a Polaroid in limited edition (as seen in the film above), plus a set of two flat stationery cards illustrated by Oana Piscureanu.  Follow along and spread the word! You can keep up with Florilegium's news on the website's newsletter at www.florilegium-magazine.com, on Instagram at @florilegiummagazine or onFacebook at /FlorilegiumMagazine.

Florilegium Ad Campaign Gabriela Iancu 1Florilegium Ad Campaign Gabriela Iancu 2Florilegium Ad Campaign Gabriela Iancu 4 Florilegium Ad Campaign Gabriela Iancu 3

New Beginnings with Florilegium

After four years and seven issues, What Liberty Ate magazine naturally progresses into Florilegium, a publication which crystallizes a greater sense of visual communication. A new design, a new format, and a new name to encapsulate the essence of what the What Liberty Ate has meant and become over the years. Nothing stays unchanged, we grow up and become something more than we've been before. Florilegium shares affinities with What Liberty Ate, following a road-map that is reflecting a fully grown perspective over the media arts scene.

Today, Florilegium explores contemporary media in order to cultivate the role of art in everyday life. The magazine curates cross-disciplinary mix of artistic and cultural expressions, from conversations about food to creative essay reflections from emerging artistic voices in the field of visual arts. First volume of Florilegium is today out, and it takes full advantage of paper's beauty, being available only in print, pairing the provocative imagery with a distinct design for well-read individuals. Operating from Czech Republic, Florilegium encapsulates an unique design, highly focused on asymmetrical layouts, combining typography and photography to effectively communicate a visual sense of contemporary identity.

I did a number of internships, each place very different from the next, that gave me the opportunity to experience new things. After finishing my MFA in Photography at SCAD, photographing, designing and writing seven issues on What Liberty Ate magazine, I am moving on with Florilegium, a new ambitious project. Bringing What Liberty Ate to United States has been one of my biggest projects to date. This ambitious project pushed me to make the entrepreneur leap today, and dedicate myself to an evolved editorial idea that has steamed from What Liberty Ate. Thus, Florilegium is taking editorial and book design in a challenging aesthetic direction with its 100-page debut volume devoted to showcase the most inspiring and innovative creative projects in the visual arts. As a visual artist, I am devoted to explore a wide range of experimentation both in photography and design that heavily reflects and takes in account the social and cultural shifts, and argues for a new meaning. Florilegium’s first volume focuses on our love of life by curating artistic reflections of the natural and man-made worlds through form and shape. This volume aims to inspire a deeper environmental awareness and serves as a reminder of the issues we face as humankind.

I am very grateful to my editorial team in the United States for joining my project and making Florilegium's first volume possible: Nicole Dabbs and Katelyn Betts; thank you so much for consolidating this challenging project. It has been a wonderful experience curating artist's work from so many different backgrounds and experiences, works that showcase an increasing concern with contemporary issues and artistic expression: Aitch (RO), Hastings Huggins (USA), Kaitlin Botts (USA), Larisa David (RO), Loreta Nicolcea (RO), Oana Piscureanu (RO), Silvana Catalinescu (RO), Sinziana Velicescu (USA).

You can read all about this and experiment the beauty of Florilegiumits design and storiesby ordering a signed copy here. Please follow along and help me spread the word.

Florilegium Volume One Cover Shoot Overhead